From Fake Projects to $40K Clients: How To Do Design Work For Billion Dollar Companies

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The newest video of The Dock is live!

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In this episode, I speak with Ayush Soni, an 18-year-old designer who has built an impressive design agency called Hex. Ayush shares his journey from creating fake projects to landing high-profile clients like VaynerX and BuildSpace. We discuss his unique approach to getting clients through social media, particularly Twitter, and how he prices his services. Ayush also provides insights into his creative process, explaining how he develops brand identities and tackles various design projects.

Throughout our conversation, we explore several design scenarios, including creating a Jarvis-like iPhone app and rebranding a venture capital firm. Ayush emphasizes the importance of staying involved in the design process and avoiding the temptation to focus solely on scaling the business. His passion for design and commitment to quality work shine through as he discusses his plans for the future, which include expanding into video content to showcase his agency's process.

Key Takeaways:

• Creating a fake portfolio to get clients

• Landing first big clients from viral tweet

• Getting consistent leads through social media

• Coming up with creative design concepts

• In-house vs agency designers for startups

I hope you find this content valuable and can apply it in your business

Omar Waseem

Founder and CEO of Alif