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How One Landing Page Made $2M
Breaking Down a Perfect Product Launch
Most startups make launching way harder than it needs to be.
They build a fancy product, run ads, hire a team… and then struggle to get customers.
But what if you could make $2M with just one simple landing page?
That’s exactly what Andrew Gazdecki did when he launched MicroAcquire (now Acquire.com) a startup marketplace for buying and selling online businesses.
At the start, there was no product. No listings. No marketplace. Nothing.
Just one page and an email form.
Yet, in just a few months, it brought in thousands of leads and millions in revenue.
Let’s break down exactly how it worked:
Step 1: Keep It Simple So People Get It
The #1 reason most startups fail is nobody understands what they do.
Andrew didn’t make that mistake.
Instead of explaining every little feature, his landing page just said:
The #1 Startup Acquisition Marketplace
That’s it.
It worked because:
• It was clear: People instantly knew what it was about
• It created trust: Claiming "#1" makes people take notice
• It made them curious: If it’s the top startup marketplace, why wouldn’t they check it out?
If your landing page makes people think too hard, they’ll leave. Keep it simple.
Step 2: Get People’s Emails Before You Even Have a Product
Instead of launching with a full-blown marketplace, Andrew started with a waitlist.
The page had only one action:
“Join the waitlist”
No scrolling. No distractions. Just a form to drop an email.
This did three things:
1. Made people feel like insiders. Nobody wants to miss out.
2. Gave him a list of potential customers. Instead of guessing, he knew exactly who was interested.
3. Built trust before selling anything. People rarely buy from businesses at the first sell.
Too many founders waste months perfecting their product before knowing if anyone actually wants it.
Create demand first. Build product second.
Step 3: Talk About It Online (a lot)
Andrew didn’t sit around waiting for people to find his site.
He posted nonstop on Twitter.
Not “marketing” tweets. Just helpful tips about selling startups, behind the scenes updates, and things he was learning.
That made him the go-to person for startup acquisitions.
People trusted him, shared his posts, and clicked on his profile, where they’d see his landing page.
Lesson: Don’t try to “sell” people. Just share what you know. The right people will come to you.
Step 4: Personally Reach Out to Your First Users
When the waitlist hit 1,000+ people, Andrew started sending personal emails.
Not automated sales emails. Just real messages like this:
Subject: Quick question
Hey (Name),
I saw you signed up for MicroAcquire, excited to have you on board!
Before we launch, I wanted to personally reach out. What’s the #1 thing you'd like help with when selling your startup?
Would love to hear your thoughts.
Andrew
That’s it. No pitch. No links. Just a simple question.
This worked because:
• People felt heard: Most companies never talk to their customers
• He got free market research: People told him exactly what they needed
• It led to actual deals: By the time he launched, buyers and sellers were already lined up
If you’re starting something new, don’t hide behind a website. Talk to your early users.
The Takeaway: Launch Small, Build Big
Most people think they need a full product, a big team, and a massive ad budget to succeed.
MicroAcquire proved that’s not true.
They made $2M by doing three simple things:
1. Creating a simple landing page with a clear message
2. Collecting emails before building the product
3. Talking about it every day so people knew it existed
If you’re launching something, don’t overthink it.
Just make a page, get emails, and start conversations.
The rest will follow.
Until next time,
Omar Waseem